(l to r) Cheshire Career and Engagement Hub coordinator Roberta Pomponio with Mid Cheshire College student Matthew Lafferty and course tutor Vince Patterson.
(l to r) Cheshire Career and Engagement Hub coordinator Roberta Pomponio with Mid Cheshire College student Matthew Lafferty and course tutor Vince Patterson.
Mid Cheshire College student helps inspire the next generation of health and social care professionals
30 May 2017

A Mid Cheshire College student has played a valuable part in helping to find the next generation of health and social care staff by creating branding for a regional recruitment project.

Matthew Lafferty, from Winsford, volunteered his time and skills to create a new brand identity for the Cheshire Career and Engagement Hub - a project aimed at tackling a predicted staffing shortfall in health and social care by promoting careers in the sector to young people.

When the hub was established in December 2016, the team immediately identified the need for a professional-looking brand image that would appeal to young people. Staff from the hub were put in touch with 22-year-old foundation degree graphic design student Matt through Mid Cheshire College.

Before joining his course, Matt had no experience of graphic design and so was apprehensive about taking on the logo design and branding project. However, the project gave him an opportunity to develop his personal portfolio and gain valuable experience of working alongside the NHS.

Matt explained: “I soon developed a passion towards the brand and eventually came up with a solution that worked for the client. Inspired by the shape of the icons on smartphones and tablets, I designed something that I think could help the hub appeal to young people looking for an exciting new career in health and social care.

“I am really thankful for the opportunity that was presented to me and the encouragement I got from my tutor that pushed me to work outside of my comfort zone.”

Course tutor Vince Patterson said: “The work Matt has produced is to a professional standard and reflects really well his aim for a career within graphics. By working with a ‘live’ client and producing high quality design he is setting himself a high benchmark to work to in the future.

“Having only been studying graphics for six months, to produce work and behave in such a professional manner only highlights the potential he has to offer and the quality of the course he is on.”

Now, Matt is even more determined to create a career within graphic design and would relish any opportunity to take on future projects with live clients.

The Cheshire Career & Engagement Hub is hosted by East Cheshire NHS Trust and funded by Health Education England (North West). The hub was created due to the need to regenerate the region’s workforce within the health and care industry as the NHS in Cheshire could potentially see a significant number of its staff retire over the next five to ten years.

In adult social care, the average age of a member of staff is 43 and one fifth of the workforce is over 55. Additionally, as people live longer, the population increases and greater demands are placed on health and social care services, so it is important to create a future workforce with the rights skills and values to ensure delivery of quality care that is sensitive to the needs of the locality which it serves, in both health and social care

The hub promotes careers, work placements and apprenticeships available in hospitals, as well as in primary and social care settings, to young people across Cheshire and Wirral at many career and engagement events. Hub staff can signpost resources and information to anyone interested in a career in health and social care and are currently working on compiling a network of ‘health ambassadors’ - who will inspire students through talks in schools and careers fairs - in collaboration with the Merseyside hub.

The hub is also designing a website which will act as a centralised source of information for all local stakeholders and will be launched shortly. In the meantime, for information on health careers and opportunities follow the Cheshire Career and Engagement Hub on social media @CheshCareersHub and look for the hashtag #NotOnlyDoctorsAndNurses and #BuildingCareersInHealthAndCare

Your Cheshire Career and Engagement Hub coordinators are:

Alison Langley (East and Mid Cheshire): alison.langley2@nhs.net

Roberta Pomponio (West Cheshire and Wirral): roberta.pomponio@nhs.net